Christian Kletzander

My passion as a tracking specialist lies in conceptualizing data collection across various platforms, ensuring accessibility for further processing in the field of client-side and server-side tracking, while adhering to tracking restrictions and legal decisions.

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About Me

Christian began his professional career as a web developer in 2010, acquiring a deep understanding of various leading web technologies at the time. Building on this extensive knowledge, he joined Webrocket GmbH, where he focused primarily on user tracking across different platforms. By implementing a wide range of tracking tools, he successfully collaborated with numerous well-known companies. These experiences enabled him to identify current challenges and profitably apply his expertise at JENTIS.

What I Do

Tracking

Tracking involves monitoring user interactions across different digital platforms to gather data for understanding behavior and optimizing experiences. By integrating analytics tools and ensuring consistent data collection, businesses can gain insights to enhance strategies and improve performance.

Connectivity of Third-Party Platforms

Integrating third-party platforms like Google Analytics, Meta, and TikTok is crucial for comprehensive data analysis and effective digital marketing. This connectivity unifies data, enabling seamless tracking of user interactions, deeper insights, real-time campaign adjustments, and improved marketing effectiveness.

Tag Management

Tag management is vital for digital marketing and analytics, allowing efficient deployment of tracking codes on websites and applications. Using a Tag Management System streamlines this process, enhances data accuracy, and improves site performance, enabling faster implementation of strategies and better compliance with privacy regulations.

Creating Data Tracking Concepts

Creating data tracking concepts is essential for accurate data collection, involving the identification of key performance indicators (KPIs) and methods for capturing necessary information. A robust tracking concept aligns with business goals, maps user journeys, defines data layers, and ensures privacy compliance, enabling businesses to gain insights, optimize strategies, and make informed decisions.

Testimonials

I have had the pleasure of working closely with Christian Kletzander during my time at JENTIS, and I want to point out his exceptional leadership and expertise (which impressed me a lot). Christian is the driving force behind the Tracking Academy, a true Dojo for those passionate about mastering Pixelexploration and -development skills ; ) 🥷 During my early days at JENTIS, I was a part of Christian's Pixelteam. His guidance provided me with many insights, and he was always available to address any questions or concerns I had - and those were a lot. In my role as Team Lead for Customer Service, I frequently collaborated with Christian to ensure seamless communication between our customers and the Pixelteam. From all coworkers, Christian stood with his proactiveness. He proposed innovative processes, dashboards, and workflows on the fly - not only to enhance our efficiency but also to maintain transparency with our customers. Despite his involvement in numerous tickets and day-to-day tasks, he managed to balance his workload effectively to also get those strategic topics worked on. This was truly inspiring, so many kudos to you Christian : D I look forward to collaborating with him again in future projects, and I am confident that any team or project he is a part of will thrive.

Christoph Felber

Advance Metrics

Co-Founder & Head of Connectivity @JENTIS

Tracking Specialist